Pharos blog covers BookTok strategies, AI book marketing tools, and data-backed marketing approaches for indie authors and publishers.
· 9 min read · BookTok · by Melany Macias
Over half of authors spend zero time on video. Meanwhile, faceless content makes up 38% of new creator monetization. Here are 7 formats that work without a camera.
· 10 min read · AI Tools · by Melany Macias
An honest comparison of five AI video tools for creating book trailers — pricing, output quality, limitations, and what each one is actually good at.
· 11 min read · Marketing · by Melany Macias
Forget “build a mailing list and hope.” Here are 9 strategies backed by survey data from 1,300+ authors and real platform numbers.
· 11 min read · Marketing · by Melany Macias
Discovery has moved from gatekeepers to social, algorithmic, and search surfaces. Here is a channel-by-channel map of where readers actually find their next book, with real data and a tactic for showing up on each.
· 9 min read · Marketing · by Melany Macias
The old cinematic book trailer mostly flopped because it was built for the wrong platform. Here is the honest data on what a trailer costs, why it failed, and what actually drives discovery now.
· 11 min read · AI Tools · by Melany Macias
A category-by-category, no-hype guide to the AI tools that actually help authors market a book: video, images, voice, copy, and distribution, with honest pros, cons, and 2026 pricing for each.