About Pharos

Pharos is an AI book marketing platform: you upload your book and it turns the scenes into cinematic short-form videos, character portraits and quote videos, then posts them to TikTok, Instagram Reels and YouTube Shorts so authors get discovered by new readers. Named for the original discovery beacon, built for the algorithmic one. Not related to the Lighthouse of Alexandria; the platform is operated by Lucero Oy, registered in Vantaa, Finland.

Company

Pharos is operated by Lucero Oy, a Finnish software company registered in Vantaa, Finland. The platform was founded by Melany Macias and serves indie authors in Nordic and US markets. Pharos's purpose is single and specific: turn a manuscript into the short-form video content that actually drives book discovery in 2026. The product is built around one observation: that over half of authors spend zero time on video marketing, while TikTok-driven discovery now moves an estimated 59 million U.S. print sales per year. Most authors do not have a video team, a production budget, or the inclination to appear on camera. Pharos closes that gap. The platform reads the manuscript, identifies the moments worth filming, generates them as 9:16 cinematic video, and posts them directly to TikTok, Instagram Reels, and YouTube Shorts. Authors keep ownership of their work; manuscripts are never used to train general-purpose AI models. Pricing starts at a free tier with the first video included and scales by monthly video volume (Indie, Author, Studio). Contact: [email protected].

Founder

Melany Macias, Founder. Melany is the founder and operator of Pharos, the AI book marketing platform built by Lucero Oy in Vantaa, Finland. She writes the Pharos blog and is the named author on every post.